Empowering ethical brands:
Meet Christine Gialamatzi
Meet Christine, the passionate founder of Fairhouse. Her mission is clear: Empowering ethical brands. “With a holistic perspective and a profound vision, my goal is not only to help ethical brands to thrive but also to create a significant global impact. Together, we operate as a unified force, driving positive change in the world.”
The evolution of a vintage lover
The journey began in 2019 when Christine started sharing her passion for 1970s vintage clothing on her webshop, Selected Vintage. At the time, her love for vintage was not yet a conscious and sustainable choice, but this webshop adventure surprisingly became the beginning of a revealing discovery of the ugly truth behind the fashion industry. Bit by bit, the dark reality became visible, prompting her to make a drastic change in her own life and closet. She began building an ethical and sustainable wardrobe and asked herself: What’s in my closet? And, most importantly, why?
“After I realized the impact I had on the world, I was looking for ways to contribute to positive change,” says Christine. That’s why she started several passion projects.
“What’s in my closet?
And most importantly, why?”
Christine decided to switch from selling vintage to creating her own designs, made from vintage fabrics. She crafted cardigans from vintage crochet blankets and blouses from leftover saree and batik fabrics. She also created an online course to help other women build a sustainable wardrobe of their dreams and started a podcast in which she engages in conversations with inspiring women about their journey towards sustainability and harmony with the world around them.
Following the joy of entrepreneurship, it led her to a bigger dream: the establishment of Fairhouse.
From Vision to Reality: The Birth of Fairhouse
“After years of being inspired by the beautiful, meaningful stories and missions behind ethical brands, the idea to establish Fairhouse came to me like a download,” says Christine. “I saw it crystal clear: A platform where I can unite all the brands whose stories deeply resonate with me. The same brands that made me fall back in love with fashion and clothing years ago – something I thought was lost in the world we live in today.”
Ever since then, she worked daily on realizing her vision, and after several months Fairhouse was born.
“I saw it crystal clear: A platform where I can unite all the ethical brands whose stories deeply resonate with me. The same brands that made me fall back in love with fashion and clothing years ago – something I thought was lost in the world we live in today.”
Reclaiming harmony
“The most significant and transformative insight that has changed my entire perspective on the world and my own life, is the realization that everything in this world is interconnected. People, animals, plants, and the Earth itself – we all have an impact on each other and the entire interconnected system. Unfortunately, humans have often taken precedence, disrupting the harmony,” Christine shares.
“We, as humans, must come to acknowledge that we are not above nature but a part of something much greater. It is our responsibility to humbly return to our proper place within the system to restore balance. When we act from this deep connectedness, miraculously beautiful things emerge – a magic that blossoms in harmony.”
Christine finds this magic within the brands she unites on her Fairhouse platform. Her mission is to enable them to flourish and make a significant global impact, working together as one collective.
“It is our responsibility to humbly return to our proper place within the system to restore balance.”
Empowering ethical brands through your choices
What can we do? It starts with baby steps. Let’s not only reconsider our clothing choices but also our relationships towards the items we use and purchase. Cherish what we have and treat it with love. Choose to support the inspiring stories and initiatives that create a positive impact. By choosing them, they can continue to exist and pursue their missions.
As for the future of Fairhouse, Christine continues to grow and evolve. Let’s take the first step towards a better future by making conscious choices in what we wear and support. By embracing these small steps and supporting ethical brands, we can pave the way for a brighter and more harmonious future. Fairhouse remains dedicated to nurturing ethical brands and expanding the collective of change makers on their platform.
“By embracing small steps and supporting ethical brands, we can pave the way for a brighter and more harmonious future.”
Want to dive deeper into Christine’s world? Connect with her on Instagram. Ready to explore Fairhouse’s offerings? Explore our online shop right now.
